Friday, March 19, 2004

Asheville is Getting Green 

Over the years, I've asked myself how to make the most meaning of our real estate practice
here in "Green" Asheville.

We talked about it at our staff meetings. We chose "Do well while doing good," as the firm's motto. Our mascot is the Ivory-Billed Woodpecker,thought extinct, re-discovered and now the symbol of a second chance and conscientious stewardship. Maybe all the guy needed was that second chance to find out for himself that REALTORS® are involved in work and value-creation.

REALTORS® play an important role when it comes to our clients. So much goes on behind the scenes from which our clients may benefit, but may be unaware. Take for example this month's meeting here in Asheville of REALTORS® who hold the ECO certification approved by the North Carolina Real Estate Commission, where were were hard-at-work behind the scenes.

Aware of the trend toward consumer interest in LEED certified green-built homes, we were preparing not only by educating ourselves, but by making choices in terms of how to share the benefits with our potential clients through public education. Aren't we all looking for the win-win-win situation?

Here's what I think: REALTORS® get it! We know that change is a constant..possibly even more so these days. Like the cycles of life, change happens. Relocation. Retirement. Moving on. Scaling down. More and more people see a trend happening. The changes may be subtle or not-so subtle, but they impact the way we perceive our surroundings, and ourselves in the context of opportunity. Opportunity Knocks...if we take the time to gather insights from first-hand experiences, and are willing to learn along the way.


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