Thursday, August 09, 2007

Tracking GREEN Trends 

another in the Featured at Active Rain Series

Just the other day, an old-timer in the building industry, known for his no-nonsense ways took me aside. "So WHAT if the Green Building Council says that LEED-certified buildings are leading the transformation of the built environment," he said. "So what if they have lower operating costs, and tax rebates, zoning allowances, and other incentives ! What does that mean to me? " "Well, Mr. Jones," I replied, "When I put my 'green' glasses on and look down the 'trend tracks'...and I say this knowing that you currently may not align yourself with green building issues... chances are high that you will be meeting up with a demand by your customers who are hopping on board with the trend . Do you think it might be timely for you to capitalize on your potential to be an ‘industry innovator'?"

So, I have been thinking about this a good bit lately . Come to think of it, from any number of perspectives...as a REALTOR®, investor, or stake-holder, now could be the perfect moment to ride the rails into the future. Certainly, everyone could expect a positive outcome. At the very least, what a pleasant way to attract and enjoy new business opportunities. And here's what. There are about as many shades of green as you see in the early light on an Appalachian mountainside. And our levels of attraction, commitment and motivation are unique to each of us. ...For example, When you evaluate a home, do you ask yourself, "How many miles per gallon does this home get?" ? How about energy resources? Durability? Low impact on nature? Health for you, your employees, your family? As AR member William Robbins remarked in his piece on Ways I Am Trying to be Green " I am no 'tree hugger' and I am not claiming to be the most energy efficient individual, but I am working on it....I am getting educated and passing info along to home owners and friends...from Energy Star appliances, Low VOC Paint, renewable resource building products like Bamboo Flooring, etc.

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